I was commissioned by Sugar Foods Corporation to illustrate their impressive milestone: their products are enjoyed over 1,250 times every second by a global audience. My task was to conceive a line art illustration that detailed the crouton production process, from inception to consumption, celebrating the team's efforts.
The artwork, characterised by meticulous line art with a loose flowing touch, serves a dual purpose: it provides an engaging visual story of the Sugar Foods team's dedication while also adorning team support items, unifying the company culture. This single, cohesive illustration enhances the company branding on materials like t-shirts and packaging, marking a testament to Sugar Foods' commitment and impact.