As the designer and illustrator entrusted with crafting the brand identity for Coyaba, my endeavor was to produce a visual language that accurately captured the sophistication of their app and website, while maintaining a tone of professional eloquence. My responsibilities expanded beyond the primary logo to include a comprehensive suite of supporting graphics, illustrations, and custom icons designed to enrich the user interface and overall brand experience.
coyaba.app
The logo at the heart of Coyaba's brand identity is a gear, intentionally composed of distinct shape pieces that seamlessly unite to form the complete symbol. This design element embodies the essence of collective effort and the systematic harmony prized by their platform. The thoughtfully selected color palette and the intricate arrangement of geometric shapes emphasise the brand's dedication to fostering unified collaboration and facilitating streamlined processes.